Social media analytics, on one timeline
Every connected account reports into one overview: followers, views, reach and engagement, each compared with the previous period, so you can tell in ten seconds whether this month went well.
- Networks
- Connected networks on one overview
- History
- 30 days Free, 1 year Pro, 2 years Agency
- Comparison
- Every metric vs the previous period
- Refresh
- Synced automatically through the day
One overview, then drill down
The overview adds up each brand's accounts into four numbers: followers, views, engagement and posts published, each with the change against the previous period of the same length. Below it, a chart splits views by network so you can see which channel carried the month.
Click any network to open its dashboard: daily series, the account's top posts, the best-time grid and the metrics that only make sense for that network, like outbound clicks on Pinterest or replies on Threads.
History that outlives the networks' own
Native insights tend to show a short window. Sociolark stores a snapshot every day from the moment you connect an account, and keeps it for as long as your plan allows: 30 days on Free, 365 days on Pro and 730 days on Agency. Where a network allows it, recent history is backfilled on first connect.
That is what makes year-over-year questions answerable. “Is this October better than last October?” stops being a spreadsheet project.
- Period presets for 7, 28 and 90 days, plus custom ranges
- Top posts sortable by views, reach or engagement rate
- Network glyphs on every series, so nothing relies on color alone
- Everything scoped to a brand, so client data never mixes
Numbers you can defend
We show the metrics each network actually exposes and label them the way the network defines them. Where a network does not provide a number, such as impressions on Bluesky, the tile is absent rather than estimated. When you put a figure in front of a client, it matches what they see in the native app.
Questions
How often is data refreshed?
Accounts sync automatically several times a day. You can see the last sync time for each account on the Connections page.
Can I see analytics for posts I did not publish through Sociolark?
Yes. Analytics cover the whole account, including posts made in the native apps or other tools.
Can I compare two brands?
Each brand has its own dashboard. Agencies usually switch between brands in the sidebar, or put the numbers side by side with CSV export on paid plans.