Facebook scheduler & analytics
Plan Facebook Page posts alongside every other channel, publish them on time without opening Meta Business Suite, and see which posts actually moved reach and engagement.
- Connects
- Facebook Pages you manage
- Schedules
- Text, links, photos, videos, Reels
- Tracks
- Reach, views, engagement, followers
- Plans
- Every plan, including Free
What you can schedule
Connect any Facebook Page you have a task-level role on. Sociolark uses Meta's official Pages API, so you sign in with Facebook, pick the Pages to add, and never share a password.
Write the caption once in the composer, then adjust it for Facebook if you are also posting the same idea to Instagram or LinkedIn. The preview shows how the post will look in the feed, including link previews and the first lines before the “See more” cut.
- Text and link posts with the link preview Facebook generates
- Single photos and multi-photo posts
- Videos and Reels
- Drafts you can park in the planner until a teammate reviews them
Metrics we track
Every day Sociolark pulls Page and post insights from Meta and stores them, so your history keeps growing even though Meta's own views only look back a limited window. You see each metric for the period you pick and the change against the previous period of the same length.
Post-level numbers sit next to the post itself in the top-posts table, so you can sort by reach or engagement rate and open the original on Facebook in one click.
Best time to post on Facebook
Generic “post at 1pm on Wednesday” advice averages millions of Pages that are not yours. Sociolark builds a 7×24 grid from your own posts and audience activity, in your brand's timezone, and highlights the three slots where your posts have earned the most engagement.
When you schedule a post, those slots appear as suggestions in the time picker. You can ignore them, but most teams find a couple of their habitual slots were quieter than they thought.
| Metric | What it tells you |
|---|---|
| Followers | Page follower count and net growth over the period |
| Reach | Unique people who saw your Page's content |
| Views | Times your posts and Reels were displayed or played |
| Engagement | Reactions, comments and shares, as a total and as a rate |
| Top posts | Your best posts by reach, views or engagement rate |
Exact metric definitions follow Meta's Pages API and can change when Meta updates it.
Questions
Can I schedule posts to a personal Facebook profile?
No. Meta only allows third-party apps to publish to Pages, not personal profiles. Connect the Page you manage and Sociolark can publish and report on it.
Do I need Meta Business Suite?
No. You need a role on the Page. Sociolark talks to the Pages API directly, so you can plan, publish and report without opening Business Suite.
What happens if Facebook rejects a scheduled post?
Temporary errors are retried automatically. If the post still fails, it is marked as failed in the planner with the reason Meta gave, and you get an email so someone can fix and reschedule it.