The best time to post, for your audience
Generic charts average millions of accounts that are not yours. Sociolark builds a best-time grid from your own posts' engagement, per network, in your brand's timezone.
- Grid
- 7 days × 24 hours, per network
- Based on
- Your own posts' engagement
- Timezone
- Your brand's, with daylight saving
- Plans
- Every plan, including Free
Why generic best times mislead
Articles that promise “the best time to post on Instagram” are averaging every account a study could measure, across every industry and timezone. A café posting for commuters, a B2B software company and a gaming creator have almost nothing in common, and their audiences wake up at different times.
The only data that answers the question for you is your own. Sociolark averages the engagement per post for each weekday and hour, so a slot you post in often is not favored just for being busy, and shows the result as a heatmap with the strongest slots called out.
Built into scheduling
The grid is not just a chart. When you pick a time in the composer, your best slots appear as one-click suggestions for each network in the post. An AI assistant connected over MCP can read the same grid, so “schedule these at our best times” uses your data too.
- Separate grids for each network, because audiences behave differently
- Shown in the brand's timezone, so teams in other cities see the same answer
- Updates as you publish more, so it follows your audience as it changes
- Included in PDF reports to explain the schedule you are proposing
Questions
How many posts do I need before the grid is useful?
The grid starts filling in from your first synced posts, and becomes reliable once you have a few weeks of regular posting. Until then, treat the highlighted slots as a hint rather than a rule.
Does best time to post matter on every network?
It matters most on fast feeds like X, Threads and Bluesky, and less on Pinterest and YouTube, where content is found for weeks. The grid shows how strong the pattern is for each network.
Is it available on the Free plan?
Yes, every plan includes best-time-to-post.