Instagram scheduler & analytics
Auto-publish feed posts, carousels and Reels at your best times, preview exactly how they will land, and see which formats are actually growing your account.
- Connects
- Business and Creator accounts
- Schedules
- Photos, carousels, Reels
- Tracks
- Reach, views, engagement, followers
- Plans
- Every plan, including Free
Real auto-publishing, not reminders
Instagram Business and Creator accounts can be published to directly through Meta's Content Publishing API. Sociolark uses it, so a scheduled post goes live at its time without a push notification asking you to finish the job on your phone.
The composer checks Instagram's rules as you type: caption length (2,200 characters), hashtag count, aspect ratios and video length for Reels. Problems show up while you write, not at 9:00 on the morning the post was due.
- Single-image posts and carousels of up to 10 images or videos
- Reels, checked against Instagram's length and format rules
- Per-network caption overrides when the same post also goes to TikTok or Facebook
- Feed and Reels previews before you schedule
Analytics that keep their history
Instagram's own insights only look back so far. Sociolark stores a snapshot every day from the moment you connect, and keeps it for 30 days on Free, a year on Pro and two years on Agency, so you can compare this autumn with last autumn.
Top posts are ranked by reach, views or engagement rate, with the format shown beside each one. It becomes obvious quickly whether carousels or Reels are doing the heavy lifting for your account.
Best time to post on Instagram
Sociolark maps your posts' engagement by weekday and hour in your brand's timezone and suggests the top three slots in the scheduler. It is based on your audience, so a café in Toronto and a game studio in Berlin get different answers.
| Metric | What it tells you |
|---|---|
| Followers | Follower count and net growth over the period |
| Reach | Unique accounts that saw your posts and Reels |
| Views | Times your content was displayed or played |
| Engagement | Likes, comments, saves and shares, with engagement rate |
| Top posts | Best posts by reach, views or engagement rate, by format |
Metric availability follows Meta's Instagram API and can vary by account type.
Questions
Does Sociolark work with personal Instagram accounts?
Instagram only allows publishing and insights through its API for Business and Creator accounts. Switching is free in the Instagram app and takes a minute.
Can I schedule Stories?
Sociolark focuses on feed posts, carousels and Reels. Check the planner's format picker for the current list, since we add formats as Meta's API supports them reliably.
Will scheduled posts get less reach than posts made in the app?
Posts published through Meta's official API are regular posts. Instagram has said it does not penalize content because of the tool used to publish it.