LinkedIn scheduler & analytics
Plan LinkedIn posts for your company page and your own profile in the same calendar as every other channel, and report on what earned real engagement.
- Connects
- Company pages and personal profiles
- Schedules
- Text, links, images, video
- Tracks
- Impressions, clicks, reactions, followers
- Plans
- Every plan, including Free
What you can schedule
Sign in with LinkedIn and choose the company pages you administer, your personal profile, or both. Posts are written in the shared composer, where the LinkedIn preview shows the line where the feed truncates. The opening two lines do most of the work on LinkedIn, and seeing the cut changes how people write them.
Posts can carry up to 3,000 characters. The composer counts as you type and warns before you hit the limit.
- Text posts and link posts with a preview card
- Image posts and native video
- Company page and personal profile targets in one post
- Drafts your team can review in the planner
Metrics we track
For company pages, Sociolark tracks followers, impressions, clicks and engagement (reactions, comments and reposts), stored daily so you can compare quarters. LinkedIn exposes fewer statistics for personal profiles through its API, so profile reporting focuses on the posts you publish and their engagement.
LinkedIn often sits next to more visual channels in a client report. Having it in the same PDF, with the same period-over-period format, saves the screenshot-and-paste routine.
Best time to post on LinkedIn
Professional audiences cluster around working hours, but which hours depends on your industry and where your followers live. Sociolark computes the best slots from your own page's engagement and shows them in your brand's timezone.
Questions
Can I post to both my profile and my company page?
Yes. Connect both, then select them as targets on the same post. You can override the caption for each one if the voice should differ.
Why are there fewer metrics for personal profiles?
LinkedIn decides which statistics third-party apps can read. Company pages have a richer analytics API than personal profiles, and Sociolark shows everything that is available for each.
Is LinkedIn included on the Free plan?
Yes. Every plan includes every supported network. Plans differ in the number of brands, scheduled posts per month, history length and team seats.